New Bilingual Site Offers Health & Wellness Information
Vida Vibrante Combines Cultural Traditions & Today’s Health Facts to Adequately Guide Latinos
New York, NY, March 12, 2013 - Vida Vibrante, a privately-held and minority-owned health-based innovative media company, announced today the official launch of its national bilingual online resource, VidaVibrante.com (Vibrante). The new online destination is designed to provide culturally accurate and influential health information currently not available within the digital space. Vida Vibrante will focus on connecting with Latinos in search of professional guidance that combines their traditions with today’s health facts. The site will feature search tools and content to help guide Hispanics towards making healthier life choices.
“The launch of Vida Vibrante arrives at a time when the demand for content applying to Latinos is at its peak,” said Lonnie Jones III, CEO & Founder of Vida Vibrante. According to AOL’s Hispanic Cyber study, one-third of Latinos view the web as a key component to building better lives, however they use it far less to educate themselves on health based information. The community’s reliance on virtual counsel presents the opportunity for Vida Vibrante to educate its target audience, who also double as the largest ethnic group facing deadly illnesses such as cancer, obesity, diabetes, HIV and AIDS.
With 20 years of experience in the media, advertising and online space targeting the country’s multicultural population, Vibrante’s founder Lonnie Jones III recognized early on the lack of health resources catering to the Hispanic online market. Today, Jones’ goal is to share Vibrante’s mission on- and offline by working with influential individuals across different industries to help educate Latinos living in the United States.
Vida Vibrante’s name signifies “living a vibrant life,” a core message that will be presented by Vibrante's leading team of Latin-American medical, health and lifestyle professionals (i.e., doctors, dentists, fitness trainers, nutritionists, and influential individuals within the blogosphere such as mommy bloggers). Vibrante has partnered with experts who can offer a relatable voice for its readers. The Vibrante team is targeting the second generation as they are the gatekeepers and key influencers for the younger and older generations within their household.
In addition, Vibrante has partnered with DataMyze, a cutting-edge consumer behavior data management company. DataMyze focuses on unlocking the consumer’s online engagements anonymously within the U.S. and Latin America. This helps organizations provide quality content and identify trends based on the Vida Vibrante will be featuring signature elements on its site such as the following:
• “Find a Doctor”: The first national database of bilingual physicians and dentists online, which
links users to accessible health professionals in their area.
• “Health Conditions”: An A to Z guide on diseases, which provides current statics and facts
relating to Latinos.
• “Daily Health Fact”: Latino health statistics and facts featured daily
• “Advocate for Your Health”: A platform that will encourage Hispanics to share their voice on
topics affecting their communities
• Top Stories: Featuring breaking news and trends on Health Conditions, Healthcare Options,
Celebrity Health, Holistic Cures, Home Remedies, Healthy Latin Recipes, etc.
• Weekly Polls: The community’s pulse on the latest topics such as health and politics.
• Tutorial Videos: Digital “how to” segments
• Customized Newsletters: The ability to receive preferred content with an opportunity to opt-in or
• Forums: Interaction on articles featured on Vida, where experts will answer direct questions and readers will be able to communicate with other Latinos active user’s history online and remotely.
In order to build awareness and reach its target demographic, the Vida team has implemented certain social media tactics to offer tips, resources, and on-going dialogue that will keep followers engaged. Vida Vibrante's health and wellness experts will also answer questions on specific and personal topics, through “You Ask, We Answer” live chats via Facebook and Twitter.
Lonnie Jones III, CEO & Founder of Vida Vibrante, added, “Vida Vibrante has already started to build a following within the social media landscape. Shortly after our beta launch in mid-October 2012, we experienced a large amount of traffic resulting in more than 16 million social media impressions via Facebook and Twitter in less than 15 weeks."
Recent data collected by DataMyze and Vida Vibrante has shown that during its beta phase, 45 percent of Vida's users visit the site via mobile or tablet. As a result, Vibrante has developed a mobile marketing initiative where sponsors will have the opportunity to help deepen the user's engagement on their handheld devices. This opt-in registration will allow users to receive messaging via texts, SMS, QR codes and/or a branded mobile landing page. The messaging will correspond with relevant and current health topics, delivering the right information at the right time (e.g., during allergy season- tips: allergy triggers & cures).
Vida Vibrante is also working on generating the ability to connect with its audience remotely by planning the launch of its doctor directory featured on Vida's website, as a mobile application. The directory will be available on iPhone and Droid in 2014.
For additional information on Vida Vibrante, please visit www.vidavibrante.com.
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